Here's the podcast drop of our interview withĀ Preeti Mundhra (https://www.linkedin.com/in/ACoAAAH6Lf4BmhrX-d1G2rpSMKtr3VBm4B3_Uds), CEO of Tree š³, a digital insurance company based in KSA.Ā
Deep dive into the burgeoning Saudi Arabian market, its young consumers, and the impact on the insurance industry.Ā
We spoke with Preeti at length on many aspects, including:Ā
š” the customer insights that went into creating Tree š³and how Millennials and Gen Zs are driving the strategy for the company- affordability and flexibility as their top requirements!Ā
šÆhow continuously testing newĀ #technologies (https://www.linkedin.com/feed/hashtag/?keywords=technologies&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā is critical to keeping up with the 'instant' generation; focus on bringing new ideas into the market yet keeping it simple and engaging for the youngĀ #saudis (https://www.linkedin.com/feed/hashtag/?keywords=saudis&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)!Ā
ā how is it to be owned by one of the biggest insurance brands inĀ #saudiarabia (https://www.linkedin.com/feed/hashtag/?keywords=saudiarabia&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000),Ā Tawuniya (https://www.linkedin.com/company/tawuniya/), and remain agile and 'fiercely independentĀ
š her views on theĀ #banking (https://www.linkedin.com/feed/hashtag/?keywords=banking&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā versusĀ #insurance (https://www.linkedin.com/feed/hashtag/?keywords=insurance&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā maturity levelsĀ
š§š»āš¤āš§š¼their sweet spot when it comes to customer segment- the huge middle-class segment that seeks 'value' and Tree š³is decoding these 'value maximizers'Ā
š„ expanding on her top 2 priorities- building a relevant and young team and building an 'invisible' tech stackĀ
ā³ her leadership style and bringing in 'transferable' knowledge from banking, where she spent most of her career inĀ
š a fun rapid fire that includes the prominentĀ Deepak Chopra MD (official) (https://www.linkedin.com/in/ACoAAAR5O7AB5DueUpwePmSA0jmP92PFv1W1gSI)š§š½āāļø
And much more!Ā
#insurance (https://www.linkedin.com/feed/hashtag/?keywords=insurance&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā #insuranceinnovation (https://www.linkedin.com/feed/hashtag/?keywords=insuranceinnovation&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā #insuranceinsights (https://www.linkedin.com/feed/hashtag/?keywords=insuranceinsights&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā #leadership (https://www.linkedin.com/feed/hashtag/?keywords=leadership&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)
#banking (https://www.linkedin.com/feed/hashtag/?keywords=banking&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)Ā #ksa (https://www.linkedin.com/feed/hashtag/?keywords=ksa&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7087694858202624000)
Renjit Philip:
Newsletter:Ā ā ā https://www.onemorethinginai.comā ā (https://www.onemorethinginai.com/)
Socials:
Twitter / X: @renjitphilip
LinkedIn:Ā
ā ā https://www.linkedin.com/in/renjit-philipā ā
Vidya Veerapandian:
ā ā https://www.linkedin.com/in/vidya-veerapandian/ā
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