Attention Hacking in Insurance: Insights from Dr. Robin Kiera
The Future of Insurance: Digital Transformation, Social Media, and Innovation with Dr. Robin Kiera
Welcome to FS Brew, the first podcast in the UAE and the wider Middle East focused on insurance and InsureTech. In this episode, hosts Vidya Veerapandian, founder of Forward, and Renjit Philip, a consultant in M&A funding and go-to-market strategies for startups, sit down with Dr. Robin Kiera. Dr. Kiera is a prominent voice in the insurance industry, an advocate for its digital transformation, and the author of 'Attention Hacking: The Power of Social Media, Selling, and Insurance in Finance'. Join us as Dr. Kera shares his journey into the insurance world, offering valuable insights into how insurance companies can leverage social media to connect with customers, improve their marketing strategies, and engage a digitally savvy younger audience. Dr. Kera also discusses the challenges and opportunities in the German market, the role of InsureTech, and the importance of personal branding for industry leaders. Don't miss this in-depth discussion filled with actionable tips and strategic advice for insurance professionals and InsureTech enthusiasts.
00:00 Welcome to FS Brew: Introduction and Hosts
00:29 Meet Dr. Robin Kiera: Insurance Industry Expert
01:14 Journey into Insurance: Dr. Kiera's Story
02:47 The Power of Social Media in Insurance
04:57 Challenges and Innovations in Insurance Marketing
08:16 The German Insurance Market: An Overview
12:30 InsureTech Landscape in Germany
19:09 Challenges in Reaching Younger Customers
20:55 Importance of Social Media for Executives
21:42 The Role of Personal Branding
24:51 Consumer Behavior in Germany and UAE
28:14 Strategies for Midsize Insurers
32:57 Rapid Fire Questions
36:13 Conclusion and Final Thoughts
Renjit Philip:
Newsletter: https://www.onemorethinginai.com
Socials:
Twitter / X: @renjitphilip
LinkedIn:
https://www.linkedin.com/in/renjit-philip
Vidya Veerapandian: